Pandemic, Perceived Risk, and Cognitive Dissonance as Antecedents to Need for Cognitive Closure

The purpose of this article is to examine the influence pandemic, perceived risk, and cognitive dissonance on need for closure. A consumer today wants an aversion towards ambiguity that created due pandemic. data collected using Amazon’s Mechanical Turk panel. All filled questionnaires are analyzed stepwise regression. findings suggest closure risk major predictor These results enrich our understandings with regards importance designing marketing strategies in a way will lead reduction consumer's